Brand-Building Sucks — Just Talk to People

owen jedi

Friend and colleague Phil R. Owen sold a column to gaming site Kotaku earlier this week, and was I was talking to him about the project, he said that advice I had given him had helped in the sale. Namely, that advice was that he should write articles and sell them, rather than rely on pitches of abstract ideas. I’m taking that as an endorsement of the list of tips I posted a while back, which you can find here.

Meanwhile, Phil’s story seems to have really touched a nerve, because the Kotaku story (here) got a fair amount of attention and a lot of positive response from readers.

Phil called me to tell me how excited he was about the story’s success, as he’s lately been trying the route of straight freelance rather than working for a specific games outlet. Getting published on Kotaku, especially with the article he sold (it discusses issues of mental health, namely depression), is a big win in that regard, and he seems to be getting his feet under him, which is great.

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Adventures in Nerd Mecca: San Diego Comic-Con

nick and phil at comic con

Trying this daily blogging thing again. I’ll let you know how it goes.

Our (second to) latest foray into the marketing of So You Created a Wormhole: The Time Traveler’s Guide to Time Travel took co-writer best friend Nick Hurwitch and I to San Diego for the annual Comic-Con. If you’ve never been, well…yikes. It’s enormous. It’s packed. It’s a constant money-suck. And it can be a ton of fun.

I’ve attended Comic-Con on two other occasions, but both those times, I’ve been there to work in some capacity. This was also a work trip, but of a different stripe: Nick and I were each on a panel. We were there as authors. Which means very little except that it was awesome.

Comic-Con wound up being a pavement-hitting experience in hand-shaking and button-handing for us. Nick and I sprung for some 800 Time Travel Guide buttons to hand out to prospective readers, some of whom actually listened to what we had to say. Thursday, the first day of the convention, saw our book selling out at bookseller Mysterious Galaxy’s booth; that’s not exactly an incredible feat because there were only 20 copies on hand that day, but then again — selling books is hard. Try it.

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